The product creation internet marketing trends are no longer skewed towards e-book. Nowadays, you find products in all sorts of formats. Besides PDF files, we have interactive videos, powerpoint presentations, podcasts, audio files, live internet seminars, teleseminars and so forth. A new form of products, known as viral products are products which encourage consumers to spread the good news about it or give it away to their friends for free.
Another hot product creation trend is PLR or private label rights. This type of product allows users to brand themselves as the author of the products and sell them again and keep 100% of the profits. A similar product is also products with resell rights, meaning the user can resell the product and keep 100% of the profits, but cannot change the contents of the products. These PLRs and resell right products come in various formats nowadays - eBooks, videos, audios etc.
Also, coming back into the internet marketing scene are physical products such as DVDs, CDs or hard copy books. This usually gives products a higher perceived value because users are getting something real instead of just downloading off a site. Internet marketing gurus such as Frank Kern even offer real live seminars and workshops for users who buy his latest products.
Product creators are also using more and more unique ways to sell their products. For example, they might charge a low price on their front end, and then charge a premium price for a one-time-offer (OTO) or backend after the user has made a purchase. Some even offer bonus gifts and incentives to entice customers to buy their products. Many internet marketers offer free trials or 1 dollar trials, and the user only has to pay the remainder after a week if he is satisfied. One of the hottest trends right now is also exclusive membership rights. Memberships sites are a good way to retain customer loyalty and gives marketers more opportunities to sell their products.
With the internet marketing scene evolving at an amazing pace, its good to stay on top of the trends by observing what other marketers are doing. By learning from the internet marketing trends, we can apply new ideas or existing ideas to bolster our online web campaigns.
Kaiser is the founder and CEO of IMPatterns.com. A follower of internet marketing trends, he believes that we can obtain valuable insight from observing what successful internet marketers have done. Don't waste time re-inventing the wheel, just apply what works to achieve massive results in your online businesses. Grab the latest internet marketing trends!
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